Course Catalogue.

After participating in this course, you will be able to:

• Widen your definition of social media and discover an exploding ecosystem of enterprise-facing social technologies
• Use a new generation of easy-to-use messaging apps that simplify teamwork and integrate into your existing communication services
• Increase productivity by at least 20-25% using proven but little-known social media tools
• Improve collaboration, unlock knowledge and boost creative synergy in your engineering operations
• “Future-proof” your engineering career using a simple yet effective social media starter strategy

Description
While the term social media is often narrowly defined as Facebook and similar consumer platforms, it encompasses a much broader and deeper ecosystem of enterprise services. This course spotlights the latest and best social applications available today and how they can be used in your technical practice. A key takeaway is that social media is not simply a vehicle for external outreach and public communication, but a key value driver and multiplier that can transform your core business processes.

Who Should Attend
Those practitioners who use the Internet to work, collaborate and share engineering information, including:
Design Engineers • Facility Engineers • Engineering Consultants • Material Managers • Facility Operators • Project Managers

Course Syllabus

Course Outline

• What is social media, and why it’s much bigger (and more important) than Facebook
• The one critical social media secret most engineers don’t know
• Leading social media applications in 20+ categories (including shared workspaces, social office suites, B2B marketplaces, social networks, blogging, talent intelligence, webcasting, and more).
• The Social Media Starter Strategy for Engineers