Course Catalogue.

Developing Powerful, Winning Proposals

2 Professional Development Hours

After Participating in this course, you will be able to:

  • Know the best way to organize proposal content
  • Understand how to write powerful, persuasive proposals better and faster
  • Increase your proposal win rates
  • Differentiate your offering by providing significant client value
  • Learn the key points of content that the reader (decision maker) wants to see and the best way to present it

Selling consulting engineering services is a complex undertaking. In a competitive market, you must write and present powerful proposals to win the business. In fact, it's almost impossible to close business without one in today's environment.

What are the essentials of a good proposal? What are the key points of content the decision maker wants to see? What's the best way to organize the content? How can you create compelling value propositions that the decision-maker will take advantage of? How can you write powerful, persuasive proposals better and faster?

Course Outline:

  • Writing process
  • Benefits of outlining
  • What is a business proposal?
  • Proposal purpose
  • Understand the reader
  • Three Ps of business proposals
  • Reports – structure
  • Introduction vs. Executive Summary
  • Body of the report
  • Conclusion and Recommendations
  • Writing – Sell Your Benefits
  • Paragraphs vs. numbered/bullet points

Who Should Attend:

  • Project Managers
  • Sales/Business Development staff
  • Marketing support staff
  • Managers involved in proposals and presentations
Course Rating
3.9 out of 5

Overall rating of this course by its previous attendees!


Almost all of EPIC's courses offer :

  • Continuing Education Units (CEUs) and
  • Professional Development Hours (PDHs)

These course credits will help attendees earn training requirements for their associations or provincial governing bodies.

This course can be customized and delivered to a group at your facility saving time and money.
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