Course Catalogue.

Harness the Business Writing Process (Emphasis on Email)

After participating in this course, you will be able to: 

  • Define communication process
  • Understand why writing is just part of the writing process
  • Understand why AIAA (attention, interest, attitude, action) is important when writing email
  • Using W5 (who, what, where, when, why) to write email
  • Write email in an effective and efficient manner

For many in business, e-mail has become the primary means of communication. As the time spent on writing e-mail continues to rise, the threat of confusing and even losing a customer makes effective e-mail writing critical to your business success. This webinar is to become a more effective and efficient e-mail writer--writing e-mail messages that answer questions, solve problems, get to the point and generate action.

At the heart of the workshop is an introduction to the five-stage writing process: Planning, Research, Outline, Writing, Revision/Editing. The workshop then shows you a short cut that enables you to apply the writing process to e-mail messages so you can efficiently write effective e-mail messages.

Course Outline

  • Attention, Interest, Attitude, Action (AIAA)
  • Writing process
  • Planning and purpose
  • Who, what, where, when and why (W5) and email
  • Email subject: be specific
  • Email body and conclusion (call to action, as required)
  • Tone - make it appropriate
  • Paragraphs, numbered and bullet points

Who Should Attend
Anyone looking to become a more effective and efficient email writer.

Course Rating
3.6 out of 5

Overall rating of this course by its previous attendees!


Almost all of EPIC's seminars and webinars offer :

  • Continuing Education Units (CEUs) and
  • Professional Development Hours (PDHs)

These course credits will help attendees earn training requirements for their associations or provincial governing bodies.

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This course can be customized and delivered to a group at your facility saving time and money.
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