Kristen translates technical ideas and benefits into relatable terms customers can understand. She doesn’t “dumb down” ideas, which can be condescending. Instead, she breaks down complicated ideas into more straightforward, relatable forms.
She started doing this 20 years ago as a land developer and civil engineer. Kristen ensured non-specialists could understand a complicated project—and she’d persuade them to support it.
If politicians and stakeholders didn’t understand or support a project, it wouldn’t get approved. And that would mean hundreds of thousands of dollars in investment—and millions of dollars in profits—lost.
Kristen secured hundreds of approvals for residential, commercial, and telecom clients. She uses those skills to help tech companies explain their products and services to their customers.
Kristen specializes in white papers, lead magnets, sales-funnel content, strategy and training. Her clients include government contractors, engineers, marketing agencies, the Linux Foundation, and IBM.
She recently won awards for chatbot writing and for white paper writing. She’s an AWAI Certified Copywriter, White Paper Specialist, Chatbot Writer, and Email Specialist. She also retains her PE license in Maryland.