Google Analytics for Engineers and Technical Professionals
Nov 3, 2021 /
Course Code: 1102-WEB21
After participating in this course, you will be able to:
- Identify Google Analytics core concepts, benefits and challenges
- Highlight leading Google Analytics case studies from multiple professions
- Review how practitioners can improve online productivity and efficiency using Google Analytics
- Discuss key Google Analytics resources and communities online
- Prepare a basic Google Analytics starter strategy for your operations and career
The course provides a concise overview of Google Analytics, a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content. While the service might appear intimidating at first, its core functions are relatively easy to master.
Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Participants will walk away with a Google Analytics toolkit that can be immediately applied to improve their analysis of online customer engagement.
- What is Google Analytics?
- Why Use Google Analytics?
- Quick Set Up Guide
- Mobile Apps
- Demo Account
- Best Practices
- Search Box
- Realtime Reports
- Audience Reports
- Acquisition Reports
- Local Business Study
- Related Google Products
- Help Resources
- Key Takeaways
Who Should Attend:
Those practitioners who want an introductory and non-technical understanding of Google Analytics including:
Design Engineers • Facility Engineers • Engineering Consultants • Material Managers • Facility Operators • Project Managers
Please note: You can check other time zones here.
InstructorGarrett Wasny, MA, CMC, CITP
Garrett has more than two decades of Internet experience and is an award-winning Internet speaker, webcaster, professional development technologist and former management adviser for Price Waterhouse.
Since 1995, he's authored three books (World Business Resources.com, How to Conquer the World, Advanced Googling), published hundreds of articles and columns in leading business and lifestyle publications, and delivered more than 1,000 seminars and webinars on Internet strategy. His clients include Fortune 500 companies and leading accounting, engineering, medical, legal and professional sports organizations worldwide.
Full Disclosure: Garrett is an independent Certified Management Consultant (CMC) who provides objective information, and is not affiliated with Google or any of the technologies discussed in the course.
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Fee & Credits
This webinar is FREE!
- 0.15 Continuing Education Units (CEUs)
- 1.5 Professional Development Hours (PDHs)
- ECAA Annual Professional Development Points
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