Social Media for Technical Professionals (including Facebook, Google+, Twitter, Linkedin)

Online /
Aug 1, 2024 /
Course Code: 0804-WEB24

  • Overview
  • Syllabus
  • Instructor


After participating in this course, you will be able to:

  • Widen your definition of social media and discover an exploding ecosystem of enterprise-facing social technologies
  • Use a new generation of easy-to-use messaging apps that simplify teamwork and integrate into your existing communication services
  • Increase productivity by at least 20-25% using proven but little-known social media tools
  • Improve collaboration, unlock knowledge and boost creative synergy in your engineering operations
  • Future-proof your engineering career using a simple yet effective social media starter strategy

While the term social media is often narrowly defined as Facebook and similar consumer platforms, it encompasses a much broader and deeper ecosystem of enterprise services. This course spotlights the latest and best social applications available today and how they can be used in your technical practice. A key takeaway is that social media is not simply a vehicle for external outreach and public communication, but a key value driver and multiplier that can transform your core business processes.

Who Should Attend
Those practitioners who use the Internet to work, collaborate and share engineering information, including:
Design Engineers • Facility Engineers • Engineering Consultants • Material Managers • Facility Operators • Project Managers

More Information

Time: 12:30 PM - 2:00 PM Eastern Time

Please note: You can check other time zones here.

System Requirements

PC-based attendees
OS: Windows 7, 8, 10 or newer

IE 11 or later, Edge 12 or later, Firefox 27 or later, Chrome 30 or later

Macintosh based attendees
OS: Mac OS X with MacOS 10.7 or later

Safari 7+, Firefox 27+, Chrome 30+

OS: iOS 8 or newer

OS: Android 4.0 or higher


Course Outline

  • What is social media, and why it’s much bigger (and more important) than Facebook
  • The one critical social media secret most engineers don’t know
  • Leading social media applications in 20+ categories (including shared workspaces, social office suites, B2B marketplaces, social networks, blogging, talent intelligence, webcasting, and more).
  • The Social Media Starter Strategy for Engineers


Garrett Wasny, MA, CMC, CITP

Garrett has over two decades of Internet experience and is an award-winning Internet speaker, webcaster, professional development technologist and former management adviser for Price Waterhouse.

Since 1995, he's authored three books (World Business, How to Conquer the World, Advanced Googling), published hundreds of articles and columns in leading business and lifestyle publications, and delivered more than 1,000 seminars and webinars on Internet strategy. His clients include Fortune 500 companies and leading accounting, engineering, medical, legal and professional sports organizations worldwide.

Full Disclosure: Garrett is an independent Certified Management Consultant (CMC) who provides objective information and is not affiliated with Google or any of the technologies discussed in the course.

The Engineering Institute of Canada

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Course Rating
3.9 out of 5

Overall rating of this course by its previous attendees!

Fee & Credits

This webinar is FREE!

  • 0.15 Continuing Education Units (CEUs)
  • 1.5 Continuing Professional Development Hours (PDHs/CPDs)
  • ECAA Annual Professional Development Points

Group Training
This course can be customized and delivered to your group of staff at your facility, saving time and money.
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Canada Job Grant
The cost of this course could be covered by Canada Job Grant.

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