Design Thinking: Empowering Leaders for Innovation and Success

Online /
Jul 16 - 19, 2024 /
Course Code: 0301-WEB24

The confirmation of this course depends on early registration; Register early to avoid the postponement or cancellation of a course.
  • Overview
  • Syllabus
  • Instructor


After participating in this course, you will be able to:

  • Assess current communication, collaboration, and conflict resolution methods using design thinking to create a new mindset.
  • Apply design thinking principles to the mission and business practices of an organization.
  • Understand the critical role of empathy in design thinking and its impact on engaging stakeholders equitably.
  • Generate and prioritize ideas for quality improvement and pain points using ideation and prototyping techniques.
  • Identify tested solutions to challenges facing an organization, including feedback from stakeholders and metrics to measure success.

The Design Thinking Course is a comprehensive training program designed to teach participants how to apply design thinking principles to their organization's mission and business practices. Through a combination of lectures, group exercises, and case studies, participants will gain a deep understanding of the principles of design thinking and learn how to apply them to real-world business challenges.

This training is ideal for anyone within the organization who is interested in innovation, problem-solving, and improving business practices. This includes managers, team leaders, product developers, designers, marketers, customer service representatives, and anyone involved in improving the customer experience or addressing organizational challenges internally or externally.

Who Should Attend:
Stakeholders: all stakeholders of the company

More Information

Time: 10:00 AM - 3:30 PM Eastern Time

Please note: You can check other time zones here.

System Requirements

PC-based attendees
OS: Windows 7, 8, 10 or newer

IE 11 or later, Edge 12 or later, Firefox 27 or later, Chrome 30 or later

Macintosh based attendees
OS: Mac OS X with MacOS 10.7 or later

Safari 7+, Firefox 27+, Chrome 30+

OS: iOS 8 or newer

OS: Android 4.0 or higher


Day I

8:30 Introduction: Training Overview

  • Introduction
  • Agenda and takeaways 

9:00 Communication Styles and the Current Environment

  • Communication assessment using the 4 types of communication styles
  • Strategies for working with each style using their strengths and other assets
  • Understanding the individual values brought into the workplace
  • How pressure and stress are communicated and addressed currently
  • Operating points of trust and credibility

10:00 Break

10:15 Collaboration and Conflict

  • Collaborative models for progressing stalled conversation
  • Dispute system design and the conflict resolution process

11:00 Essential Tools for Building Empathy

  • A new understanding of empathy
  • Listening to understand and using empathic capacity
  • Empathy circles
  • Empathy impact model

12:00 Lunch

Part II: The Principles of Design Thinking

1:00 Understanding of Design Thinking

  • Customer empathy
  • Ideation and prototyping
  • Pitching and presenting
  • Collaboration and innovation
  • Application of design thinking

1:45 Application to Problem-Solving

  • Overview of an organization’s mission, funding streams, and application process
  • Brain dump- issues, concerns, risk, pain points
  • Understanding how design thinking can be integrated into an organization’s business model

2:20 Break

2:30 Where Did Innovation Die

  • What is innovation to an organization
  • What stops innovation?
  • Case study: how has design thinking been successful in organizations
  • How has an organization supported innovation in the past?

3:30 Misguided Solutions Lead to Dysfunctional Organizations - when innovation dies, we create misguided solutions

  • Leadership modelling, redundancy principle, and metarules
  • Obscuring the original problem produces a new problem
  • What dysfunction creates
  • Miracle questions and reflective feedback

4:30 Adjournment

Day 2-Applying Design Thinking to an Organization’s Business Practices

8:30 Introduction: Recap and Day 2 Overview

  • Day 1 recap
  • Agenda and takeaways

9:00 Stakeholder Exploration

  • Identifying all stakeholders
  • Explore methods to gain a deeper understanding of an organization’s stakeholders
  • Mapping of each stakeholder and their stake in an organization
  • Seeking to understand stakeholder perspective and methods of collections, i.e. surveys, interviews, observations

10:00 Refreshments and Networking

10:15 Define and Synthesize

  • Empathy circle- stakeholders’ perspective
  • Defining the stakeholders’ needs (equity, funding, delivery of service, innovation)
  • Defining the stakeholders’ problems that need solutions (application process, wait time, staffing compliance)

11:00 Defining a clear, concise, complete, actionable Problem Statement

  • User interviews and observations
  • Empathy mapping and problem framing
  • Point of view statement

12:00 Lunch

Part II: Prioritize the Problem

1:00 Perfecting the Problem Statement

  • Framing the statement with user-centered approach language
  • Tools to remove ambiguity
  • Prioritize the problem by level of criticalness
  • Integrating user context, environment, demographics, behaviors etc.

2:20 Break

2:30 The Ideation Phase

  • Three bucket theory
  • Creative solutions- mind mapping
  • Potential solutions- mind mapping

3:30 The Ideation Phase

  • Role-play relay
  • SCAMPER- Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse

4:30 Adjournment

Day 3: Design Thinking in Action

Prototyping: develop and test solutions to improve an organization’s business practices, such as the application process or communication with stakeholders.

Pitching and presenting: learn how to pitch and effectively present ideas to stakeholders and decision-makers.

Pitch presentation: present the proposed solution to an organization’s leadership team, receiving feedback and recommendations for the next steps.

Wrap-up and next steps: review the key takeaways from the training program.

8:30 Introduction: Recap and Day 3 Overview

  • Day 2 recap
  • Agenda and takeaways

9:00 Prototype Phase

  • Empathy circle
  • Building out your prototype

10:00 Break

10:15 Testing and the Iterative Process

  • Test the prototype with the group and seek feedback
  • Analyze the feedback
  • Identify opportunities for improvement
  • Iterate based on feedback

11:15 Refine

  • Test the refined prototype
  • Moving from refining to implementation

12:00 Lunch

Part II: Perfecting the Pitch

1:00 The Stakeholder Pitch

  • Group 1 final Presentation
  • Group 2 final Presentation
  • Group 3 final Presentation
  • Group 4 final Presentation

2:20 Break

2:30 Closing Out the Design Thinking Process

  • Evaluate the results
  • Document the outcomes
  • Communicate the results
  • Prepare for implementation
  • Celebrate - building and sustaining morale

3:00 Questions and Answers, Feedback on Achievement of Learning Outcomes

3:15 Concluding Remarks and Final Adjournment


Kendria Taylor, M.S.

Kendria Taylor was a Sr. Executive for almost a decade before joining JBG Success Academy, one of the nation's premier training companies as a Senior Consultant. After working with JBG and loving the world of leadership training, she launched her own company, TG8 Solutions Insight.

Kendria holds a Masters in Family Studies from Amberton University and a Bachelors from the University of North Texas. With over 15 years of leadership experience in the public sector, she is also a published author of a children's book series titled, The Adventures of Jax and Riley. Kendria empowers managers and business leaders with her expertise in emotional intelligence, team integration systems, and professional ethics.

She is a highly sought-after keynote speaker for educational institutions and nonprofit organizations nationwide.

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Fee & Credits

$1495 + taxes

  • 2 Continuing Education Units (CEUs)
  • 20 Continuing Professional Development Hours (PDHs/CPDs)
  • ECAA Annual Professional Development Points

Group Training
This course can be customized and delivered to your group of staff at your facility, saving time and money.
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Canada Job Grant
The cost of this course could be covered by Canada Job Grant.

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