TRAINING.

Overview

After Participating in this course, you will be able to:

• Know the best way to organize proposal content
• Understand how to write powerful, persuasive proposals better and faster
• Increase your proposal win rates
• Differentiate your offering by providing significant client value
• Learn the key points of content that the reader (decision maker) wants to see and the best way to present it

Description
Selling consulting engineering services is a complex undertaking.  In a competitive market, you need to write and present powerful proposals to win the business. In fact, in today's environment it's almost impossible to close business without one.

What are the essentials of a good proposal?  What are the key points of content the decision maker wants to see? What's the best way to organize the content? How can you create compelling value propositions that the decision maker won't miss? How can you write powerful, persuasive, proposals better and faster?

Course Outline:

• Writing process
• Benefits of outlining
• What is a business proposal?
• Proposal purpose
• Understand the reader
• Three Ps of business proposals
• Reports - structure
• Introduction vs. Executive Summary
• Body of the report
• Conclusion and Recommendations
• Writing - Sell Your Benefits
• Paragraphs vs. numbered/bullet points

 
Who Should Attend:

• Project Managers
• Sales/Business Development staff
• Marketing support staff
• Managers involved in proposals and presentations

Please note: You can check other time zones here.

Instructor

Paul has been a professional writer and writing instructor for over 25 years. He works as a freelance writer, copywriter, editor, media relations consultant and writing workshop leader. Paul has developed and taught report writing, business writing, copywriting, media relations, and other seminars for corporate and non-profit clients and students enrolled in training courses offered by the University of Toronto.