TRAINING.

Developing Powerful, Winning Proposals

Online /
Mar 30, 2023 /
Course Code: 0309-WEB23

REGISTER NOW
The confirmation of this course depends on early registration; Register early to avoid the postponement or cancellation of a course.
  • Overview
  • Instructor

Overview

After Participating in this course, you will be able to:

  • Know the best way to organize proposal content
  • Understand how to write powerful, persuasive proposals better and faster
  • Increase your proposal win rates
  • Differentiate your offering by providing significant client value
  • Learn the key points of content that the reader (decision maker) wants to see and the best way to present it

Description
Selling consulting engineering services is a complex undertaking. In a competitive market, you need to write and present powerful proposals to win the business. In fact, in today's environment it's almost impossible to close business without one.

What are the essentials of a good proposal? What are the key points of content the decision maker wants to see? What's the best way to organize the content? How can you create compelling value propositions that the decision maker won't miss? How can you write powerful, persuasive, proposals better and faster?

Course Outline:

  • Writing process
  • Benefits of outlining
  • What is a business proposal?
  • Proposal purpose
  • Understand the reader
  • Three Ps of business proposals
  • Reports – structure
  • Introduction vs. Executive Summary
  • Body of the report
  • Conclusion and Recommendations
  • Writing – Sell Your Benefits
  • Paragraphs vs. numbered/bullet points

 
Who Should Attend:

  • Project Managers
  • Sales/Business Development staff
  • Marketing support staff
  • Managers involved in proposals and presentations
Time: 12:00 PM - 2:00 PM Eastern Time


Please note: You can check other time zones here.

System Requirements

PC-based attendees
OS: Windows 7, 8, 10 or newer

Browser:
IE 11 or later, Edge 12 or later, Firefox 27 or later, Chrome 30 or later

Macintosh based attendees
OS: Mac OS X with MacOS 10.7 or later

Browser:
Safari 7+, Firefox 27+, Chrome 30+

iOS
OS: iOS 8 or newer

Android
OS: Android 4.0 or higher

Instructor

Kristen Stelzer

Kristen translates technical ideas and benefits into relatable terms customers can understand. She doesn’t “dumb down” ideas, which can be condescending. Instead, she breaks down complicated ideas into simpler, more relatable forms.

She started doing this 20 years ago as a land developer and civil engineer. Kristen made sure non-specialists could understand a complicated project—and she’d persuade them to support it.

If politicians and stakeholders didn’t understand or support a project, it wouldn’t get approved. And that would mean hundreds of thousands of dollars in investment—and millions of dollars in profits—lost.

Kristen secured hundreds of approvals for residential, commercial, and telecom clients. She uses those skills to help tech companies explain their products and services to their customers.

Kristen specializes in white papers, lead magnets, sales-funnel content, strategy and training. Her clients include government contractors, engineers, marketing agencies, the Linux Foundation, and IBM.

She recently won awards for chatbot writing and for white paper writing. She’s an AWAI Certified Copywriter, White Paper Specialist, Chatbot Writer, and Email Specialist. She also retains her PE license in Maryland.




The Engineering Institute of Canada
REGISTER NOW
NOT INTERESTED IN THIS COURSE?

We always want to improve the quality of our courses. Please select any reasons why you feel this course is inadequate (check all that apply).

Please check this box:
Course Rating

We currently do not have enough attendee responses to generate a rating for this course.

Fee & Credits

$149 + taxes

  • 0.2 Continuing Education Units (CEUs)
  • 2 Professional Development Hours (PDHs)
  • ECAA Annual Professional Development Points
Register




Group Training
This course can be customized and delivered to your group of staff at your facility, saving time and money.
REQUEST A QUOTE
Sign-up for our newsletter
Canada Job Grant
The cost of this course could be covered by Canada Job Grant.

Your company may be eligible for funding! LEARN MORE
Top