Harness the Business Writing Process (Emphasis on Email)

Online /
Jan 15, 2021 /
Course Code: 0101-WEB21

  • Overview
  • Instructor


After participating in this course, you will be able to: 

  • Define communication process
  • Understand why writing is just part of the writing process
  • Understand why AIAA (attention, interest, attitude, action) is important when writing email
  • Using W5 (who, what, where, when, why) to write email
  • Write email in an effective and efficient manner

For many in business, e-mail has become the primary means of communication. As the time spent on writing e-mail continues to rise, the threat of confusing and even losing a customer makes effective e-mail writing critical to your business success. This webinar is to become a more effective and efficient e-mail writer--writing e-mail messages that answer questions, solve problems, get to the point and generate action.

At the heart of the workshop is an introduction to the five-stage writing process: Planning, Research, Outline, Writing, Revision/Editing. The workshop then shows you a short cut that enables you to apply the writing process to e-mail messages so you can efficiently write effective e-mail messages.

Course Outline

  • Attention, Interest, Attitude, Action (AIAA)
  • Writing process
  • Planning and purpose
  • Who, what, where, when and why (W5) and email
  • Email subject: be specific
  • Email body and conclusion (call to action, as required)
  • Tone - make it appropriate
  • Paragraphs, numbered and bullet points

Who Should Attend
Anyone looking to become a more effective and efficient email writer.

Time: 12:00 PM - 1:30 PM Eastern Time

Please note: You can check other time zones here.

System Requirements

Training will be delivered via GoToWebinar

PC-based attendees
OS: Windows XP, 2003 Server, Vista, 7, 8, 10
Internet Explorer 7.0 or newer
Mozilla Firefox 4.0 or newer
Google Chrome 5.0 or newer

Macintosh based attendees
OS: Mac OS X 10.6 (Snow Leopard), 10.7 (Lion), 10.8 (Mountain Lion) or newer
Safari 3.0 or newer
Mozilla Firefox 4.0 or newer
Google Chrome 5.0 or newer

iPad 1 or newer, iPhone 3GS or newer, iPod Touch (3rd generation) or newer
OS: iOS 6 or newer

OS: Android 2.2 or higher


Paul Lima

Paul has been a professional writer and writing instructor for over 25 years. He works as a freelance writer, copywriter, editor, media relations consultant and writing workshop leader. Paul has developed and taught report writing, business writing, copywriting, media relations, and other seminars for corporate and non-profit clients and students enrolled in training courses offered by the University of Toronto.


We always want to improve the quality of our courses. Please select any reasons why you feel this course is inadequate (check all that apply).

Please check this box:
Course Rating
3.6 out of 5

Overall rating of this course by its previous attendees!

Fee & Credits

$95 + taxes

  • 0.15 Continuing Education Units (CEUs)
  • 1.5 Professional Development Hours (PDHs)
  • ECAA Annual Professional Development Points

Canada Job Grant
The cost of this course could be covered by Canada Job Grant.

Your company may be eligible for funding! LEARN MORE
On-Site Training
This course can be customized and delivered to your group of staff at your facility, saving time and money.
EPIC's email newsletter is a great source of information for:

  • course updates
  • surveys
  • informative articles/papers
  • exclusive discounts