TRAINING.

Writing that Sells: Proposals & Pitches

Online /
Sep 26 - 27, 2022 /
Course Code: 0911-WEB22

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  • Overview
  • Syllabus
  • Instructor

Overview

This online course is a three part series on Effective Communications for Technical Industries. You can register for any one of these courses or register for all and save 20%.

The topics in this series include:

2 – 3 hour classes with homework between

After participating in this course, you will:

  • Know about persuasive sales techniques
  • Know how to use language more persuasively
  • Identify the parts of a proposal
  • Know when to use a CV and a résumé to best pitch your ideas
  • Identify essential strategies to sell innovations to industry

Description

The course prepares writers to sell projects, teams, ideas, and innovations to industry and government partners. It covers not just the components required, but also the tone of voice to use to be successful.

Course Outline:

  • Persuasive Writing Strategies
  • Components of a proposal
  • Strategies for Preparation and Research: Corporate
  • Strategies for Preparation and Research: Government
  • Finding Funding for Innovation

Who Should Attend

The course is designed for any technical professional who needs to write to convince other people in the course of their work, whether that is proposals, e-mails, speeches, or any other type of persuasive writing.

This includes engineers, scientists, marketing staff, business people, and support staff for those industries.

Participants from new professional or even student writers, to those who have been in industry for forty years, have said that they find value in the strategies that Bedwin offers. Thus, this course is an excellent introduction to writing, and also can provide a confidence-building or relaxing refresher course for professionals with 1, 2, 3, or 4 decades of experience already.

More Information

Time: 9:30 AM - 12:30 PM Eastern Time


Please note: You can check other time zones here.

System Requirements

PC-based attendees
OS: Windows 7, 8, 10 or newer

Browser:
IE 11 or later, Edge 12 or later, Firefox 27 or later, Chrome 30 or later

Macintosh based attendees
OS: Mac OS X with MacOS 10.7 or later

Browser:
Safari 7+, Firefox 27+, Chrome 30+

iOS
OS: iOS 8 or newer

Android
OS: Android 4.0 or higher

Syllabus

Syllabus

Persuasive Writing Strategies

  • Greek rhetoric
  • sales strategies
  • strategies in the media and society
  • why to study Dale Carnegie and other sales gurus

Components of a proposal

  • what to include
  • how to find requirements
  • CVs and résumés

Review and Discussion of the Homework

Strategies for Preparation and Research: Corporate

  • knowing your client’s needs
  • maintaining a relationship with clients
  • preparing for bids

Strategies for Preparation and Research: Government

  • pre-approvals with government
  • how to write optimal proposals
  • resources and tools

Review and Discussion of the Homework

Finding Funding for Innovation

  • preparing a pitch deck to sell innovations

strategies for investors

Instructor

Christa Bedwin , BEd, BSc (Chemistry), CYT

Christa is a Senior Technical Editor with 25 years of experience coaching scientific and engineering writers. She edits for educational and trade publishers, industry, government, and academia. Her specialties are education, chemistry, engineering, and the environment. Christa teaches technical writing to professional engineers and scientists in Canada and internationally, and has published several textbooks about technical writing for scientific reporting consultants. She has contributed chapters to Editors Canada’s books Editing Canadian English and Editorial Niches.




The Engineering Institute of Canada
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Fee & Credits

$450 + taxes

  • 0.6 Continuing Education Units (CEUs)
  • 6 Professional Development Hours (PDHs)
  • ECAA Annual Professional Development Points
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