Writing that Sells: Proposals & Pitches

Online /
Sep 26 - 27, 2022 /
Course Code: 0911-WEB22

The confirmation of this course depends on early registration; Register early to avoid the postponement or cancellation of a course.
  • Overview
  • Syllabus
  • Instructor


This online course is a three part series on Effective Communications for Technical Industries. You can register for any one of these courses or register for all and save 20%.

The topics in this series include:

2 – 3 hour classes with homework between

After participating in this course, you will:

  • Know about persuasive sales techniques
  • Know how to use language more persuasively
  • Identify the parts of a proposal
  • Know when to use a CV and a résumé to best pitch your ideas
  • Identify essential strategies to sell innovations to industry


The course prepares writers to sell projects, teams, ideas, and innovations to industry and government partners. It covers not just the components required, but also the tone of voice to use to be successful.

Course Outline:

  • Persuasive Writing Strategies
  • Components of a proposal
  • Strategies for Preparation and Research: Corporate
  • Strategies for Preparation and Research: Government
  • Finding Funding for Innovation

Who Should Attend

The course is designed for any technical professional who needs to write to convince other people in the course of their work, whether that is proposals, e-mails, speeches, or any other type of persuasive writing.

This includes engineers, scientists, marketing staff, business people, and support staff for those industries.

Participants from new professional or even student writers, to those who have been in industry for forty years, have said that they find value in the strategies that Bedwin offers. Thus, this course is an excellent introduction to writing, and also can provide a confidence-building or relaxing refresher course for professionals with 1, 2, 3, or 4 decades of experience already.

More Information

Time: 9:30 AM - 12:30 PM Eastern Time

Please note: You can check other time zones here.

System Requirements

PC-based attendees
OS: Windows 7, 8, 10 or newer

IE 11 or later, Edge 12 or later, Firefox 27 or later, Chrome 30 or later

Macintosh based attendees
OS: Mac OS X with MacOS 10.7 or later

Safari 7+, Firefox 27+, Chrome 30+

OS: iOS 8 or newer

OS: Android 4.0 or higher



Persuasive Writing Strategies

  • Greek rhetoric
  • sales strategies
  • strategies in the media and society
  • why to study Dale Carnegie and other sales gurus

Components of a proposal

  • what to include
  • how to find requirements
  • CVs and résumés

Review and Discussion of the Homework

Strategies for Preparation and Research: Corporate

  • knowing your client’s needs
  • maintaining a relationship with clients
  • preparing for bids

Strategies for Preparation and Research: Government

  • pre-approvals with government
  • how to write optimal proposals
  • resources and tools

Review and Discussion of the Homework

Finding Funding for Innovation

  • preparing a pitch deck to sell innovations

strategies for investors


Christa Bedwin , BEd, BSc (Chemistry), CYT

Christa is a Senior Technical Editor with 25 years of experience coaching scientific and engineering writers. She edits for educational and trade publishers, industry, government, and academia. Her specialties are education, chemistry, engineering, and the environment. Christa teaches technical writing to professional engineers and scientists in Canada and internationally, and has published several textbooks about technical writing for scientific reporting consultants. She has contributed chapters to Editors Canada’s books Editing Canadian English and Editorial Niches.

The Engineering Institute of Canada

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Fee & Credits

$450 + taxes

  • 0.6 Continuing Education Units (CEUs)
  • 6 Professional Development Hours (PDHs)
  • ECAA Annual Professional Development Points

Group Training
This course can be customized and delivered to your group of staff at your facility, saving time and money.
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Canada Job Grant
The cost of this course could be covered by Canada Job Grant.

Your company may be eligible for funding! LEARN MORE