TRAINING.

Developing Powerful, Winning Proposals

Online /
Mar 29, 2019 /
Course Code: 0308-WEB19

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  • Overview
  • Instructor

Overview

After Participating in this course, you will be able to:

  • Know the best way to organize proposal content
  • Understand how to write powerful, persuasive proposals better and faster
  • Increase your proposal win rates
  • Differentiate your offering by providing significant client value
  • Learn the key points of content that the reader (decision maker) wants to see and the best way to present it

Description
Selling consulting engineering services is a complex undertaking. In a competitive market, you need to write and present powerful proposals to win the business. In fact, in today's environment it's almost impossible to close business without one.

What are the essentials of a good proposal? What are the key points of content the decision maker wants to see? What's the best way to organize the content? How can you create compelling value propositions that the decision maker won't miss? How can you write powerful, persuasive, proposals better and faster?

Course Outline:

  • Writing process
  • Benefits of outlining
  • What is a business proposal?
  • Proposal purpose
  • Understand the reader
  • Three Ps of business proposals
  • Reports structure
  • Introduction vs. Executive Summary
  • Body of the report
  • Conclusion and Recommendations
  • Writing Sell Your Benefits
  • Paragraphs vs. numbered/bullet points


Who Should Attend:

  • Project Managers
  • Sales/Business Development staff
  • Marketing support staff
  • Managers involved in proposals and presentations
Time: 12:00 PM - 2:00 PM Eastern Time


Please note: You can check other time zones here.

System Requirements PC-based attendees
OS: Windows XP, 2003 Server, Vista, 7, 8, 10
Browser:
Internet Explorer 7.0 or newer
Mozilla Firefox 4.0 or newer
Google Chrome 5.0 or newer

Macintosh based attendees
OS: Mac OS X 10.6 (Snow Leopard), 10.7 (Lion), 10.8 (Mountain Lion) or newer
Browser:
Safari 3.0 or newer
Mozilla Firefox 4.0 or newer
Google Chrome 5.0 or newer

iOS
Device:
iPad 1 or newer, iPhone 3GS or newer, iPod Touch (3rd generation) or newer
OS: iOS 6 or newer

Android
OS: Android 2.2 or higher

Instructor

Paul Lima

Paul has been a professional writer and writing instructor for over 25 years. He works as a freelance writer, copywriter, editor, media relations consultant and writing workshop leader. Paul has developed and taught report writing, business writing, copywriting, media relations, and other seminars for corporate and non-profit clients and students enrolled in training courses offered by the University of Toronto.



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Course Rating
3.9 out of 5

Overall rating of this course by its previous attendees!

Fee & Credits
  • 0.2 Continuing Education Units (CEUs)
  • 2 Professional Development Hours (PDHs)

$155 + taxes

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