TRAINING.

Overview

After participating in this course, you will be able to:

• Locate and navigate leading online rating and review services
• Incorporate online rating and review platforms into your day-to-day engineering toolbox and workflow
• Use online rating and review applications to improve purchasing, customer outreach, competitive intelligence and more
• Discuss online ratings and review current trends and best practices
• Prepare a basic online rating and review starter strategy for your operations and career

Description
Online rating and review tools have revolutionized the way consumers and businesses interact. These Internet platforms enable users to comment on and rate local businesses, creating a rich repository of user-generated feedback. Through these tools, consumers can share their experiences, both positive and negative, providing invaluable insights to others looking to make informed decisions about where to shop, dine, or obtain services. This presentation offers a concise overview of these powerful tools, highlighting their impact on the local business landscape.

For practitioners, online rating and review platforms present numerous opportunities to enhance business operations and growth. By leveraging these services, businesses can attract new customers and suppliers, expanding their market reach. Detailed reviews help businesses understand consumer preferences and pain points, enabling them to tailor their offerings more effectively. Additionally, monitoring these platforms allows businesses to keep an eye on the competition, staying updated on their strategies and customer feedback. This competitive intelligence is crucial for maintaining a competitive edge in today's dynamic market.

Moreover, online reviews provide a wealth of data for tracking consumer trends and gathering feedback on business performance. Businesses can use this information to refine their products and services, improve customer satisfaction, and build a stronger brand reputation. By engaging with reviewers and addressing their concerns, businesses can demonstrate their commitment to customer service and continuous improvement. Overall, the presentation underscores the importance of online rating and review tools as essential resources for businesses seeking to thrive.

Who Should Attend

Those practitioners who want an introductory and non-technical understanding of online rating and review tools including:
Design Engineers • Facility Engineers • Engineering Consultants • Material Managers • Facility Operators • Project Managers

Time: 12:30 PM – 2:00 PM Eastern Time

Please note: You can check other time zones here.

Syllabus

Course Outline

• Critical Importance of Trust, Reputation and Knowledge in Business
• What are Online Rating and Review Tools?
• Why People Write Customer Reviews
• Why Engineers Should Embrace Customer Reviews
• Benefits of User Ratings and Reviews
• How User Ratings and Reviews Impact the Buying of Engineering Services
• Challenges of User Ratings and Reviews
• How to Search for User Reviews on Google
• Dedicated Multi-Sector Rating and Review Sites
• Engineering Specific Rating and Review Sites
• Niche Ratings and Review Sites
• How to Attract Positive Reviews from Customers on Your Own Website
• Key Social Media Channels for User Ratings and Reviews
• How to Respond to Negative Reviews
• How to Write Useful User Reviews
• How to Spot Fake Reviews in Your Own Online Due Diligence
• How to Monitor What Customers are Saying About You Online
• Key Takeaways

Instructor

Garrett has over two decades of Internet experience and is an award-winning Internet speaker, webcaster, professional development technologist and former management adviser for Price Waterhouse.

Since 1995, he's authored three books (World Business Resources.com, How to Conquer the World, Advanced Googling), published hundreds of articles and columns in leading business and lifestyle publications, and delivered more than 1,000 seminars and webinars on Internet strategy. His clients include Fortune 500 companies and leading accounting, engineering, medical, legal and professional sports organizations worldwide.

Full Disclosure: Garrett is an independent Certified Management Consultant (CMC) who provides objective information and is not affiliated with Google or any of the technologies discussed in the course.