Developing Powerful, Winning Proposals

After participating in this course, you will be able to:

• Know the best way to organize proposal content
• Understand how to write powerful, persuasive proposals better and faster
• Increase your proposal win rates
• Differentiate your offering by providing significant client value
• Learn the key points of content that the reader (decision maker) wants to see and the best way to present it

Description
Selling consulting engineering services is a complex undertaking. In a competitive market, you must write and present powerful proposals to win the business. In fact, it's almost impossible to close business without one in today's environment.

What are the essentials of a good proposal? What are the key points of content the decision maker wants to see? What's the best way to organize the content? How can you create compelling value propositions that the decision-maker will take advantage of? How can you write powerful, persuasive proposals better and faster?

Who Should Attend

• Project Managers
• Sales/Business Development staff
• Marketing support staff
• Managers involved in proposals and presentations

Course Outline

• Writing process
• Benefits of outlining
• What is a business proposal?
• Proposal purpose
• Understand the reader
• Three Ps of business proposals
• Reports – structure
• Introduction vs. Executive Summary
• Body of the report
• Conclusion & Recommendations
• Writing – Sell Your Benefits
• Paragraphs vs. numbered/bullet points