Course Catalogue.

By the end of this course, you will be able to:

• Design structured traffic data collection programs aligned with planning, operational, and policy objectives
• Select and integrate appropriate traffic data collection methods across multimodal and network contexts
• Validate, process, and manage traffic datasets to ensure accuracy, consistency, and decision‑readiness
• Apply smart data collection technologies, dashboards, and databases to support ongoing monitoring and operations
• Evaluate emerging traffic data sources and assess their value for real‑world transportation decision‑making

Description

Making sound transportation decisions depends on the quality, relevance, and reliability of traffic data. In professional practice, collecting traffic data involves far more than counting vehicles—it requires clear objectives, integrated methods, quality control processes, and an understanding of how data will ultimately be used to support planning, operations, safety, and policy decisions.

This course is designed for professionals who are responsible for planning, managing, or using traffic data and want a structured, up‑to‑date approach to modern traffic data collection. You will explore how to plan and implement comprehensive data collection programs that integrate multiple technologies, address multimodal needs, and respond to evolving industry expectations.

The course emphasizes practical frameworks, real‑world applications, and professional best practices for data collection, verification, management, and emerging technologies. By the end of the course, you will be better equipped to support evidence‑based transportation decisions using reliable, well‑managed traffic data.

Who Should Attend

This course is designed for:

• Traffic engineers and transportation planners
• Municipal and consulting engineers involved in data‑driven projects
• Transportation data analysts and traffic operations professionals
• Professionals responsible for traffic studies, performance monitoring, or system planning
• Researchers and graduate students seeking applied traffic data collection skills

Course Syllabus

Day 1

Introduction and Fundamentals of Traffic Data Collection

• Foundation principles of traffic data collection: definitions, terminology, historical context, and evolution of counting methodologies
• Traffic data collection perspectives: agency operational needs, planning requirements, safety analysis, policy development, and stakeholder engagement strategies
• Data collection planning: project scoping, objective setting, resource budgeting, equipment selection, seasonal considerations, and timeline development
• Integrated approach to data collection: combining manual and automated methods, multi-technology deployment, data fusion concepts, and comprehensive network coverage strategies

Day 2

Data Types, Multimodal Collection, and Smart System

• Types of data collected: traffic volume, vehicle classification, speed studies, occupancy and density, headway analysis, origin-destination patterns, and travel time data
• Multimodal data collection: pedestrian and cyclist counting methodologies, transit passenger data, freight and commercial vehicle monitoring, and complete streets data requirements
• Smart data collection systems: IoT sensors, computer vision, radar and lidar technologies, cloud-based data platforms, and API integration
• Dashboard development: visualization techniques, real-time monitoring interfaces, performance metrics, and user-centric design for transportation agencies
• Database management: data architecture design, storage solutions, metadata standards, security protocols, and long-term maintenance procedures

Day 3

Data Quality, Emerging Technologies, and Advanced Applications

• Data verification and validation: quality control procedures, error detection algorithms, statistical validation methods, and data cleaning protocols
• Processed data management: aggregation techniques, data warehousing, historical trend analysis, and integration with transportation models
• Real-time data applications: streaming data infrastructure, traffic signal optimization, incident detection, and dynamic message sign control
• Transit automated data: automatic passenger counter (APC) systems, automated vehicle location (AVL) data, automated fare collection (AFC) integration, and transit performance monitoring
• Autonomous vehicle data: connected vehicle (CV) data streams, probe vehicle data, vehicle-to-infrastructure (V2I) communications, and emerging data partnerships
• Travel demand survey data: traditional survey methods, automated travel diary applications, GPS-enabled smartphone surveys, passive data collection, and privacy considerations